Flagship Marketing Concepts And Places Pdf

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Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise.

We publish a twice-yearly flagship report on diverse topics to do with Voluntary Sustainability Standards VSS , our mission and activities, for our stakeholders from the public and private sectors. The report explores the role of government as a vehicle to drive the adoption of voluntary sustainability standards VSS , which can be a powerful tool to help achieve the Sustainable Development Goals and other public sustainability commitments. The effectiveness of VSS to contribute to sustainable development depends partly on their degree of adoption by economic operators. In this respect, governments could play a significant role by integrating VSS into public procurement and trade policy. This report seeks to further dissect the interplay between VSS and public governance processes by striving to answer the following questions: what are the optimal dynamics between public policy processes and voluntary sustainability standards to ensure sustainability objectives are most effectively met?

Flagship Marketing Concepts And Places

Search this site. Flagship Marketing: Concepts and places by Tony Kent Synopsis: Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms.

Flagship Marketing : Concepts and places

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Flagship Theatres of Palm Desert, LLC v. Century Theatres, Inc.

In an antitrust dispute involving the licensing of motion pictures to movie theaters for public exhibition, Flagship obtained a jury verdict against Century. The jury found true Flagship's allegations that Century had engaged in a practice known as "circuit dealing" by entering into licensing agreements with film distributors that covered licenses to play films not just at The River, a theater located two miles away from the Palme d'Or, but at multiple other Century-owned theaters as well, and using these agreements to pressure distributors into refusing to license films to the Palme d'Or. The Court of Appeal held that a Cartwright Act plaintiff asserting a non-monopoly circuit-dealing claim must prove not only that a theater-circuit owner entered into film licensing agreements covering more than one of its theaters, but that such agreements caused net harm to competition, as determined by the balancing of anti and procompetitive effects under the rule of reason. In this case, the court held that substantial evidence does not support the jury's finding of anticompetitive effects in the relevant market. Furthermore, this failure of proof warrants reversal, as circuit dealing based on multi-theater licensing agreements is not per se illegal under the Cartwright Act.

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In conservation biology , a flagship species is a species chosen to raise support for biodiversity conservation in a given place or social context. Definitions have varied, but they have tended to focus on the strategic goals and the socio-economic nature of the concept, to support the marketing of a conservation effort. The species need to be popular, to work as symbols or icons, and to stimulate people to provide money or support.

Flagship species

Marketing Concepts and marketing key concepts is an institution or a person engaged in making the products and services available to the customers. Marketers create only the place, awareness utility, and time ownership. Download Citation Flagship marketing: Concepts and places Flagships are the physical apogee of consumerism, places where brand experiences are most. The flagship framework can be developed further to include themed flagship brand places, which promote an experiential environment in which brands occupy a central role.

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