Consumer Behaviour Theory Approaches And Models Pdf

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In the context of globalization, neither the study of consumption, nor the study of consumer buying behaviour, can be explained as the mere interaction between a limited number of personal and impersonal or external factors , but as an utterly complex and undoubtedly progressive process.

Four Consumer Behavior Theories Every Marketer Should Know

Marketing in the 21st century is part art and part science, and both sides place a crucial role in successful marketing. Creative expression develops marketing campaigns that catch the eye and capture the imagination, but behind every marketing strategy are theories grounded solidly in psychology, economics, and studies in human behavior. The scientific insights help marketers design campaigns that speak to the fundamental concerns and desires of their audience, greatly deepening the impact of the marketing materials. At the heart of the scientific study of marketing are key insights about consumer behavior, or why consumers buy and act the way they do. Theories of consumer behavior address important issues, such as how consumers purchase as individuals versus how they purchase in groups, the role of emotions in purchasing decisions, post-purchase attitudes, and the role of object utility. Created by Martin Fishbein and Icek Ajzen in the late s, the Theory of Reasoned Action centers its analysis on the importance of pre-existing attitudes in the decision-making process. The core of the theory posits that consumers act on behavior based on their intention to create or receive a particular outcome.

Consumer Behaviour Theory: Approaches and Models

This paper discusses about the consumer buying behavior and their decision making process, during consumption. This theoretical research attempts to turn back the pages in literature, to understand the concepts and existing theories in the consumer buying behavior. The base research in consumer behavior lays foundation for quantitative research to analyze the existing theories and new emerging patterns of consumer behavior. This study aims to understand the consumer buying behavior while making their purchase decisions for personal consumption. And it reviews the base research articles related to consumer buying behavior.

This frenzy can also be seen when the latest gadget hits the shelves, or the newest smartphone goes on sale. Not long ago, lines of readers queued up outside bookstores to get the next Harry Potter. There are consumers who are cost-motivated and will only purchase large items at the annual January sales; and buyers who are conscious about the environment and carefully choose what they buy based on these principles. There are shoppers who will only buy online, others who prefer physical stores and yet others who have ongoing subscriptions for regular purchases. Buying habits can also be impacted by where you live, your age, gender, as well as income. So just how do consumers make these decisions about what they buy, and when, and how?

Thomas S. Consumer behavior theory tends to be structured mainly from a psychological perspective, and all the major models of consumer behavior incorporate this perspective. This paper will adopt a sociological approach to consumer behavior, and will develop a typology of consumers' behaviors incorporating the concepts of norms, values, and social organizations. Despite the well recognized need for sociological approaches in explaining consumer behavior Ferber, ; Nicosia and Mayer, , there has been only limited application of sociological theories. It might be useful to position sociological research within the field of consumer behavior research in general. A perusal of the Journal of Consumer Research,for example, indicates that certain topics are fairly well developed, whereas others are largely neglected.

Four Consumer Behavior Theories Every Marketer Should Know

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Bray Published Economics. Critique of the various approaches that have been taken towards the study of Consumer Behaviour. Save to Library.

The different theories on consumer behavior and the relevant research conducted on the understanding of the consumer behavior. In other words, consumer behavior is the study of how the consumers, make purchase decisions and what are the underlying factors that influence such decisions. Theory of Consumer Behavior: There are two main approaches to the of consumer behavior of demand. Four theories stand out as influential for marketers. A consumer who has a balanced ID, Ego and Super Ego exhibits a balanced approach in all their decision pertaining to purchase of products.

Critique of the various approaches that have been taken towards the study of Consumer Behaviou. Topics: com. OAI identifier: oai:eprints.

consumer behaviour theory pdf

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  1. Tom P.

    Critique of the various approaches that have been taken towards the study of Consumer Behaviour.

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