Language And Culture In E Commerce Pdf

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Getting customers around the world to keep coming back to your store can rely heavily on delivering a valuable experience, extending beyond simply providing an easily navigable website to providing product information in the language they are most comfortable with.

Cultural Differences in E-Commerce: A Comparison Between the United States and Japan

After all, religious beliefs are a guide for which people gauge the morality of their actions in all aspects of their lives. How employees act has a lasting impact on your company. What is dissimilar in the culture of various nations with respect to business? Organizational culture is getting great importance for the businesses and, is being analyzed by many authors. For example, choosing a business address in the City of London will likely change the perception of your business as it would be seen to be part of the finance and high. Every human society has its own shape, its own purposes, its own meanings.

The paper presents the characteristics and trends of the Internet and e-commerce in Japan. Then it reports the results of a content analysis of the top 50 popular Web sites in the United States and those in Japan to examine cultural differences of how the Web is utilized in each country and to suggest strategies for global e-commerce. With the ability of the Web to instantaneously reach a global audience, many e-commerce and e-business companies have attempted or are attempting to expand their markets in foreign countries. As the number of Internet users is growing at an exponential rate in various parts of the globe, it is a great opportunity for any company to grab a share of the global market through the Web. International Data Corporation estimates that by non-English-speakers will make up over 50 percent of the Internet population [ 11 ], and about 45 percent of Internet commerce will be conducted outside the United States [ 20 ]. Shortly after the turn of the new millennium, English-speaking audiences may no longer dominate the Internet.

Importance Of Culture In International Business Pdf

Like it or not, English is the global language of business. Today 1. And any company with a global presence or global aspirations would be wise to do the same, says HBS professor Tsedal Neeley, to ensure good communication and collaboration with customers, suppliers, business partners, and other stakeholders. English-only policies can create job insecurity and dissatisfaction and generate strife between native and nonnative English speakers in cross-national teams. Companies can anticipate and plan for inevitable challenges and resistance when adopting an English-only policy. Using Japanese internet services firm Rakuten as a case example, this article outlines guidelines for proper implementation. Ready or not, English is now the global language of business.

Electronic commerce, commonly known as E-commerce or e-commerce, is trading in products or services conducted via computer networks such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange EDI , inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business. It is a Market entry strategy where the company may or may not have a physical presence.

Cultural Differences in E-Commerce: A Comparison between the U.S. and China

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management. Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described.

Though e-commerce offers many advantages to customers, business, society and nation, there are still some areas of concern that need to be addressed. The following are some of the limitations or disadvantages of e-commerce. The biggest drawback of e-commerce is the issue of security. People fear to provide personal and financial information, even though several improvements have been made in relation to data encryption. Certain websites do not have capabilities to conduct authentic transactions.

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Introduction to E-Commerce Technology in Business
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